In a recently launched campaign for Too Yumm!’s new K-Bomb Ramen, Bollywood star and 'Call Me Bae' actress, Ananya Panday, takes center stage, leaving fans intrigued with an unexpected twist—her proficient Korean-speaking skills. The campaign, orchestrated by Bottomline Media, showcases Ananya’s love for Korean culture as she eloquently speaks the language, culminating her performance with the iconic finger heart, a popular gesture in Korean culture.
Too Yumm!, a leading snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group, teamed up with Ananya Panday to introduce their K-Bomb Ramen, a product known for its bold and spicy flavors. The campaign's standout feature is the Bollywood star effortlessly switching to Korean, a first for an Indian actor in a digital campaign. This unique element not only adds authenticity but also aligns with the product's core message—highlighting the fiery and intense nature of K-Bomb Ramen.
Ananya's vibrant persona paired with the dynamic flavors of the K-Bomb Ramen has created a captivating campaign, setting a new standard in brand storytelling. Fans were quick to applaud the actress for embracing a new language, and the video has gained attention for its memorable blend of culture and food, making the Too Yumm! campaign a hit.
