In a significant shift, Karan Johar's Dharma Productions has decided to discontinue pre-release screenings for their upcoming films. This move has been a difficult decision by Karan Johar to maintain the cinematic experience for the audience.
The announcement for forging the pr-release was done through a statement passed by the production house and signed by both Karan Johar and co-founder Apoorva Mehta. aims to prevent plot leaks, protect intellectual property, and maintain viewer surprise. Meanwhile keeping in mind the importance of timely reviews, Dharma production has promised to hold press screenings in the first half of the on the release day of every film.
In an industry where pre-release hype can determine a film's success, Karan Johar's decision is quite impactful. It appears to showcase a genuine commitment to preserving the excitement of the first viewing experience for the overall audience. Given how quickly spoilers can circulate these days, it's clear that Dharma is clearly prioritising on safeguarding plot twists and surprises until the films are officially out. This approach not only respects the audience's experience but also heightens anticipation, making it a bold and commendable strategy.
Earlier this week, Karan Johar addressed Jigra's director, Vasan Bala's comment on sending the unfinished script of the film to Alia Bhatt. He posted on social media and said, "the gore misinterpretation of his comment about me sending the script to Alia without his grammar checks made him laugh initially at the ludicrousness of it all but now is truly annoying me...Vasan continues to be one of my most talented and wonderful collaborators and if you see his interview and hear his tone you will totally get it! BUT NO....much ado about nothing is all over the place....I fold my hands and tell everyone please hear and read entire interviews before making click bait assumptions. Loads of love to all of you."
