Actor and model, Aisha Sharma is making waves in the fashion world with her eco-friendly fashion initiative. She believes that fashion can do more than just beautify: it can uplift and inspire communities while promoting environmental consciousness.
Apropos, she decided the best way to promote the importance of sustainability was by embracing circular fashion. She shared her experience with vintage and thrift shopping, noting that this concept is not yet widely known in India. To address this gap, she emphasised her desire for everyone to engage and enjoy by participating in the creativity that comes from giving new life to secondhand items.
She aims to create a positive impact by advocating for eco-friendly practices and raising awareness about the environmental effects of traditional fashion. Additionally, she is committed to devoting her time and resources to making this an ongoing initiative, maintaining the momentum of a sustainable lifestyle. She added, "This is a long-term project and I am excited to keep sharing my favourite finds with you all–look out for future drop alerts!"
Aisha's passion for fashion extends beyond aesthetics as she sees it as a powerful tool for change. By integrating sustainable materials and practices into her designs, she hopes to inspire others to rethink their fashion habits and contribute to a greener and more eco-friendly planet. This approach of hers not only reflects current trends but also sets an example for future generations of designers and consumers alike.
Dolce Vee's founder Komal Hiranandani added "Aisha's intelligent approach towards building lasting initiatives and authentic connections with this cause makes this project truly exciting. We can't wait for everyone to see her thoughtful curation, from pocket-friendly finds to luxe collectables."
The first collection from her preloved community will be up for sale online on October 22 on Dolce Vee, for people from around the world to celebrate style and sustainability.
In addition to her fashion upliftment journey, she remains committed to eco-friendly practices. As empowerment serves as an inspirational reminder of the positive role fashion can play in everybody's lives, she encourages us all to embrace the style that aligns with our values and makes a meaningful impact.
